YouTube has introduced cutting-edge artificial intelligence (AI) powered advertising products aimed at assisting brands in forging connections with pertinent audiences and refining campaign performance on the platform.
Among the unveiled tools is Spotlight Moments, harnessing AI to discern trending content related to significant events, presenting valuable brand sponsorship opportunities.
Additionally, YouTube has expanded the accessibility of Video Reach and Video View campaigns, harnessing the power of AI to elevate ad targeting precision and overall efficiency.
These announcements highlight YouTube’s heightened focus on AI innovation in its advertising offerings, aiming to furnish brands with a broader array of choices for engaging the platform’s immense user base, exceeding two billion monthly users.
“Spotlight Moments gives brands a high share of voice across video content surrounding the world’s biggest cultural moments.”
Among the fresh advertising options is Spotlight Moments, employing AI to pinpoint the most popular and pertinent YouTube videos related to significant cultural events such as Halloween or the World Cup.
Brands have the opportunity to endorse a branded YouTube channel, showcasing their ads alongside this automatically curated event-specific content.
YouTube clarified that AI technology can discern emerging trends and engagements during pivotal events, enabling brands to leverage these “noisy moments” when viewer attention is at its peak.
Scaling Up Video Reach & View Campaigns
YouTube also revealed the extended accessibility of two additional AI-boosted advertising products: Video Reach and Video View campaigns.
The company noted that experiments with these novel formats yielded significantly superior outcomes for advertisers compared to conventional video ad placements.
Video Reach campaigns leverage AI to disseminate ads across various YouTube video ad formats, encompassing in-stream, in-feed, and Shorts, with the aim of optimizing reach. During trials, advertisers witnessed a 54% increase in reach at a 42% reduced cost through the adoption of this multifaceted approach.
Meanwhile, Video View campaigns utilize AI optimization to secure video views more cost-effectively, fostering brand consideration. According to YouTube, these campaigns garnered 40% more views at a 30% lower cost-per-view compared to standard in-stream ads in the testing phase.