The MAC Affiliate Conference returned to Yerevan from May 25 to 27, bringing together the worlds of iGaming and affiliate marketing at Meridian Expo, the region’s leading exhibition center. The event attracted over 5,000 professionals from 62 countries, featured 200 leading speakers, and over 170 exhibitor booths.
MAC’2026 Affiliate Conference Yerevan, the press wall in the event hall.
The expansion of the format to three days (up from two days in 2025) marks the evolution of MAC from a CIS-focused event to a truly international affiliate marketing summit. The program kicked off on May 25th with a pre-game party and networking events, followed by two full conference days and a closing party on May 27th.
For nearly a decade, MAC has been a meeting place for media buyers, performance marketers, advertisers, partners, ad tech, fintech and cryptocurrency experts, where large teams meet international brands looking to expand. Attendees have consistently praised the event for its location, quality of networking, creative booths and post-event entertainment, describing it as a place where “everyone has a purpose, everyone has a sense of purpose.”
Participants gained fresh ideas, valuable feedback, and new perspectives on engagement and monetization, reminding them why in-person industry events remain a cornerstone of the affiliate marketing world.
Our team attended MAC 2026 as a media partner, covering the conference and participating in presentations by various speakers over the three days. Vladislav Umnitsyn’s session “AI-powered companies: The growing role of AI agents in media operations, development and buying” was particularly memorable; it provided a highly informative and detailed analysis of how AI agents are changing the way companies operate, build and manage media buying strategies. This was one of those lectures that made us rethink our assumptions about where the industry is headed.
We are already looking forward to what MAC will bring next year in Yerevan.
